Twitch announces new Streamer Payout Programs | Mark Cai posted on the topic | LinkedIn (2024)

What's next for Twitch? The streaming giant has laid off 35% of its workforce, spread across multiple job titles, amassing 500+ people.Some of those in the industry claim that Twitch is struggling for revenue and its costs are high - Where do you think Twitch goes from here?Advertising seems to be going well, esports is still mostly Twitch, some creators are leaving for other platforms but Twitch outpaces them massively.New strategy? New revenue streams? More cost reduction? What's next?I predicted in 2023 that game developers would seek alternative revenue streams, and it's obvious that almost every company in our industry ended up trying to do that (from esports to crypto). I think we're going to see it a lot more in 2024.

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🔴 Are Prime Gaming subscriptions the drug that Twitch cannot live without?Creators wont thank me for this, but Twitch needs to go further with its re-think of Prime Subscriptions. They're a great engagement driver for creators and users. Many creators rely upon them financially. But they come at a cost. The danger is that Twitch has backed itself into a corner with Prime subscriptions when it needs the flexibility to accelerate towards profitability. Thoughts in the blog below 👇 https://lnkd.in/ephefiyd#Twitch #creatoreconomy #livestreaming #Primegaming

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Is Twitch in trouble? Tubefilter reports that Twitch is losing significant market share.That's 10% to 11% of share lost to YouTube (and a little bit to #Kick) in Q2 of this year. Tubefilter suggests that ending exclusive deals that ensure creators only livesteam on Twitch could be the reason. YouTube is upping its game. People are watching YT on TVs more and more. Other livestreaming options are coming, as well. #Discord will soon let you watch your friends’ #Xbox streams, for instance. Add to that a recent Wall Street Journal article that painted a picture of Twitch as a dysfunctional organisation unsure of its place in the #Amazon universe. And we might have a crisis looming. But when it comes to games Twitch is still by far the biggest player - about twice the size of #YouTube Gaming.And Twitch still matters. Games that are streamed more on #Twitch sell more. There are many reasons for that (it’s not a straight cause and effect!) but it's the best bellwether we have for a game's success and the best way to ensure your game is seen by players, creators and press. Twitch can’t take this for granted. And they certainly can’t take the creators for granted but it’s a big lead to lose. What do you think? Links: https://lnkd.in/ebRQ9phphttps://lnkd.in/e8e9-5fqhttps://lnkd.in/eqAWA__Uhttps://lnkd.in/eA-3yw4b#gamesindustry #livestreaming #contentcreators #influencermarketing #agencyinsight #videogames

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Twitch plans to shut down in South Korea on February 27, 2024...What? According to Twitch CEO Dan Clancy,South Korea was "prohibitively expensive" to operate in despite efforts to reduce costs.... So, the takeaway is that there are a couple of reasons for this decision: 1) High Costs: According to Twitch CEO Dan Clancy,South Korea was "prohibitively expensive" to operate in despite efforts to reduce costs.2) Network Fees: Network fees in South Korea were 10 times higher than in most other countries.3) Unsustainable business model:Despite experimenting with a peer-to-peer model and limiting stream quality to 720p,Twitch was not able to operate sustainably in South Korea.However, Twitch did say that it is planning on helping its South Korean streamers and their communities with alternative live-streaming services. Regardless it is pretty concerning to see Twitch shutting down in one of the biggest e-sports markets in the world.I wonder if it's due to competition, which there are many Livestream platforms in South Korea, such as Kakao Corp TV, AfreecaTV Co., Ltd., and NAVER Corp NOW.https://lnkd.in/ewSYiKRa#twitch #esports #korea #southkorea #gaming #KR #livestreaming #operations #kakao #naver #marketshare

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It is NOT a good month for Twitch... 😢 Honestly, is it ever a good month for Twitch? 🤒 Earlier in December the new Twitch CEO, Dan Clancey, announced that they would be discontinuing services in South Korea, heavily impacting countless creators who may rely on Twitch to make a living. Clancey cites the "prohibitively expensive"costs of operating Twitch services in South Korea to be the main reason for this decision.Twitch also made headlines this week for making a controversial policy and immediately taking it back... again.Immediately after new guidelines that allowed nudity on the platform - so long as it was part of "artistic expression" - Twitch found its users stretching the definition of "art" with streams of vulgar content appearing all over the platform. Only two days later, they took back their new policy.This is not the first time Twitch has done this... and it will certainly not be the last.I'll say it again and again... Twitch does not care about its creators and never has.Thoughts?#Twitch #Gaming #Livestreaming-Sources:https://lnkd.in/eHGKp_b7https://lnkd.in/eBPm_W7F

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Twitch vs. Kick: The Streaming Platform ShowdownAs streaming continues to grow, Twitch and Kick are competing for dominance. Here’s a look at what each offers to creators.Twitch: The Streaming Giant 🎮Founded in 2011, Twitch has long been the leading platform for live streaming, especially for gamers.Strengths:1. Massive Audience: Millions of daily users make it ideal for exposure. 🌍2. Monetization: Streamers earn through ads, subscriptions, and donations, with Affiliate and Partner programs. 💰3. Esports Hub: The go-to platform for gaming and esports events. 🏆Challenges:High Competition: Standing out is tough due to the huge number of streamers.Strict Guidelines: Violating content policies can lead to bans or suspensions. ⚠️Kick: The New Contender 🚀Kick offers creators more freedom and a better revenue share, appealing to those seeking alternatives.Strengths:1. Better Revenue Split: Creators keep more of their earnings. 💵2. Lenient Content Rules: Fewer restrictions give streamers more creative freedom. 🎨3. Less Competition: As a newer platform, Kick provides early growth opportunities. 🌱Challenges:Smaller Audience: Kick doesn’t yet have Twitch’s massive user base.Platform Stability: Being new, Kick is still refining its technology. ⚙️Final Thoughts 🤔Twitch’s large audience is best for immediate reach, while Kick’s favorable terms appeal to streamers prioritizing income and creativity. The future may see creators using both platforms to maximize their success. 🔥#Twitch #Kick #Streaming #Gaming #ContentCreators #Esports

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🚀 BREAKING NEWS IN STREAMING! 🚀📢 Hey #BreakdownFam, have you heard the latest buzz in the streaming universe? 🎮Twitch streamer, Pokimane, just dropped a bombshell! 💥 After a decade on Twitch, she's bidding farewell to her Twitch fam. The big question - retirement or a move to a new platform? 🤔🌐 The streaming landscape is shifting, and it's not just about Pokimane. Twitch, our beloved streaming home, is facing turbulence. Recent layoffs, service shutdowns, and payment structures are causing waves. Is this the end of an era?💰 Twitch Payout Shake-Up! 💸 Changes in Twitch's revenue model are making headlines. From Prime Gaming subs paying less to streamers to the Partner Plus program expansions, the platform is navigating uncharted waters. What does this mean for our beloved creators?🔄 The Great Twitch Exodus! 🔄 Many top streamers are jumping ship, seeking greener pastures with exclusive deals on platforms like YouTube or the up-and-coming Kick. What's luring them away? Is it all about the money, or are there deeper issues at play?🌐 The Bigger Picture! 🌐 The streaming world is evolving, and we're at the forefront of it all. As we witness these shifts, let's discuss what this means for content creators, fans, and the future of our Breakdown community. Share your thoughts! 🗣️🔄 Navigating Change: Breakdown's TakeChange is uncomfortable, yet it breeds opportunity. At Breakdown, we thrive on challenges and work together adapt to the evolving digital landscape. Are these Twitch tectonic shifts? How can we, as a community, support each other during these changes? Let's discuss and move forward together!💼 Calling all content creators! How do these changes impact your strategy? Let's brainstorm in the comments below. 💡#BreakdownGaming #StreamingRevolution #TwitchNews #Pokimane #ContentCreation #GamingCommunity 🎮

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❗ More thoughts on the Twitch mobile price rises 👇 These latestmobileprice rises from Twitch will test the commitment of subscriberstothe platform. Those who subscribe to multiple streamers will question whether they can shoulder the addedcost.This is part of Twitch’s push towards sustainableprofits andfollows a wider trend of subscription price rises across the entertainment industry.Thosestruggling to maintain the cost ofmultiple SVOD services wereencouragednot to cancelby downgrading to cheaper ad-supported subscriptiontiers.Twitchviewerscould lapse their creator subscriptionsand watch with ads. However, Twitchcoulduse these latestmobileprice rises to push users towards its Twitch Turbo subscription.This service removes ads acrossall creator channels butdoesn’t provide the same financial incentive toindividualcreators as a directchannelsubscription. It's worth noting that a US Twitch Turbo subscription costs $11.99. Once the new US mobile price rises come in, subscribing to two creators on the most basic tier will cost $15.98 ($7.99 each).Ultimately, it will be the creatorswhowill have to find new ways to provide added value to justify this subscription price rise.#creatoreconomy #creators #Twitch

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As the news of layoffs becomes less of a spectacle and more of our reality, it becomes glaringly obvious that the era of "grow-at-all-costs" is coming to an end. Companies will trim the fat to become profitable or die trying, and that unfortunately means mass layoffs, price hikes, and service cuts. Twitch is actively trying to reduce its operational costs at the moment beyond the layoffs. They are hoping to offload some computation to the streamers on the site by allowing them to encode their video on their computer and send multiple streams up to Twitch. It is to be seen if these measures can save the platform or if it will go belly-up.Another example that comes to mind is DoorDash, which has never turned a profit in over 10 years of operation. Will VCs be willing to continue burning cash on the promise of growth, or will the market become wary and let bad business models die?

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Twitch subscribers, heads up! 📱🚀Starting October 1st, the cost of a Tier 1 subscription via the mobile app will increase from $5.99 to $7.99 per month. This bump is largely to offset the app store fees imposed by companies like Apple and Google.While this keeps Twitch competitive with platforms like YouTube Live and Facebook Gaming, it got me thinking—how do these price changes affect your willingness to subscribe? 🤔For streamers, these changes could mean fluctuations in subscriber counts and revenue, while viewers may find it harder to support their favorite channels. This shift pulls back the curtain on how app store fees influence pricing strategies across the digital landscape.Would you still subscribe via mobile despite the higher price? Or would you purposefully stick to the web?#Twitch #Streaming #MobileGaming 🌍🎮💡

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